L.K. Bennett is a high-end, international luxury fashion brand who requires premium products with quick a turnaround.
The womenswear brand gave RNB the challenge of managing its print and production, as well as organising international store and concession distribution. The retailer approached the team with the hope of increasing footfall to stores. Delivering value to their large membership base was imperative and maintaining high standards of data accuracy for their highly personalised communications was a must.
So how did we achieve this?
L.K. Bennett’s Christmas campaign is just one notable example. It featured a timed competition which meant delivery was required within two days of receipt of artwork.
RNB ensured all deadlines were met by organising the print to run through the night. A dedicated member of the RNB team attended a press pass in the earlier hours of the morning to ensure the product was on spec and fully met the client’s brief.
L.K. Bennett always use Royal Mail 1st Class postage stamps to give that premium feel on their direct mail campaigns. Within our ISO approved supplier mix we can machine affix postage stamps and cancel to maintain the mail sort economy postal rates. If you want to find out more about how this works call us on 0113 2100 055.
- We streamlined the print production process
- Reduced print lead times by 48 hours
- Dramatically increased ROI
“RNB are ISO approved and the proof is in the pudding, their print and production process is seamless” L.K. Bennett