Virgin Wines appointed RNB as their print and direct mail provider in order todeliver their high-profile mail programme. Virgin Wines asked us to completelyreformat their Spring Appeal, a traditionally challenging appeal in terms of response rates.
We created a square poly wrapped pack in order to move away from the conventional format previously employed. This was considered a bold move, particularly in light of the industry’s growing reluctance to use polyfilm. The RNB team saw this as an opportunity to create a standout mailing and the production method employed meant core brand colours were reproduced to an exceptional standard.
- The results speak for themselves and demonstrate RNB’s ability to deliver the right solution and add real value.