Posts by Laura Dyson

What would make you open mail marketing?

What would make you open mail marketing?

In a recent social media competition we asked you, “what would make you open mail marketing?” And you didn’t let us down! We received 128 fantastic entries across our Facebook and Twitter pages. We noticed some common themes from the entries received, so we thought we’d share a snapshot of these as well as some…

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The ultimate guide to brochure printing

RNB Group Ultimate Guide to Brochure Printing

All you need to know about brochure printing You might think that printing a brochure or booklet is a pretty straightforward process. But there are several factors to consider that will influence the final product. If printing a brochure is new territory for you, we really think you’ll find this information useful, as we’ve tried…

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Royal Mail use neuroscience to prove how mail cuts through

Mail cuts through

Royal Mail have recently used neuroscience to measure mail’s effectiveness vs digital channels, and we think the results are fascinating. As a mailing house ourselves, we’re naturally strong advocates of mail marketing but this research further proves how effective this offline marketing channel really is. It highlights the pivotal role that mail can play to…

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Colour printing frequently asked questions

RNB Group colour printing FAQs

FAQs on colour printing When it comes to print, one of the most important factors to get just right is colour. Colour is what gives a brand its identity and instant recognition. Just look at the likes of Coca-Cola and their iconic red or Starbucks with their green. Perfecting print is what we do best.…

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RNB Group celebrate Christmas 2018

RNB Group Christmas Party 2018

It’s not been a dry January for us at RNB Group! Seeing as the run up to Christmas is one of our busiest times of year and we’re often running 24 hour shifts in December to make sure all of our customers Christmas mailings go out on time, we decided this year to celebrate Christmas…

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We’re answering your Direct Mail and GDPR FAQs

Direct Mail and GDPR FAQs

Although GDPR came into play back in May 2018, there are still many questions surrounding the topic of direct mail and GDPR. Marketers want the answers to questions like…   “Can I send direct mail without consent post-GDPR?” “Should I introduce direct mail into my marketing plans? ”How do I prove it’s legitimate interest?”  …

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Direct Mail Marketing Best Practices 2019

Direct Mail Marketing Best Practices 2019

Planning on sending a direct mail campaign to your customers or prospects in 2019? Hold up! Before you do anything, take a look at our direct mail marketing best practices. Put this advice into practice to help you make the most of your next campaign. What works on you? If you work in direct mail…

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What exactly is direct mail marketing?

What is direct mail marketing

If you’re wondering, just what exactly is direct mail marketing, you’ve come to the right place! We’ve trawled the internet and collected various definitions of direct mail marketing, as well as sharing our own,  plus lots of extra information on direct mail. The definition of Direct Mail “Direct mail is a method of marketing which…

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Win a £150 voucher for the Leeds Grand Theatre!

RNB Group Competition

Throughout January we’re celebrating one of the things we know best, direct mail. We’ve been sharing lots of great content on the subject recently and will continue to do so throughout January and beyond! It’s also the focus of our latest social media competition. Here’s what you need to know… We’re offering one lucky winner…

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