Mail

In a recent social media competition we asked you, “what would make you open mail marketing?” And you didn’t let us down! We received 128 fantastic entries across our Facebook and Twitter pages. We noticed some common themes from the entries received, so we thought we’d share a snapshot of these as well as some…

Royal Mail have recently used neuroscience to measure mail’s effectiveness vs digital channels, and we think the results are fascinating. As a mailing house ourselves, we’re naturally strong advocates of mail marketing but this research further proves how effective this offline marketing channel really is. It highlights the pivotal role that mail can play to…

Although GDPR came into play back in May 2018, there are still many questions surrounding the topic of direct mail and GDPR. Marketers want the answers to questions like…   “Can I send direct mail without consent post-GDPR?” “Should I introduce direct mail into my marketing plans? ”How do I prove it’s legitimate interest?”  …

Planning on sending a direct mail campaign to your customers or prospects in 2019? Hold up! Before you do anything, take a look at our direct mail marketing best practices. Put this advice into practice to help you make the most of your next campaign. What works on you? If you work in direct mail…

If you’re wondering, just what exactly is direct mail marketing, you’ve come to the right place! We’ve trawled the internet and collected various definitions of direct mail marketing, as well as sharing our own,  plus lots of extra information on direct mail. The definition of Direct Mail “Direct mail is a method of marketing which…

Throughout January we’re celebrating one of the things we know best, direct mail. We’ve been sharing lots of great content on the subject recently and will continue to do so throughout January and beyond! It’s also the focus of our latest social media competition. Here’s what you need to know… We’re offering one lucky winner…

It’s been said in the past that mail marketing is dead but in a GDPR world it’s more alive than ever. We truly believe mail marketing is an awesome way to reach customers and prospects alike. And we think you’ll agree after reading our 3 reasons not to ignore mail marketing. Reason 1. Don’t underestimate…

Whether you’re familiar with direct mail or are completely brand new to it, it’s always handy to have a resource to guide you on direct mail terminology and jargon. That’s why we’ve created a handy glossary to capture every direct mail related term we could think of. After all, even for the seasoned direct mail…