Mail

What would make you open mail marketing?

What would make you open mail marketing?

In a recent social media competition we asked you, “what would make you open mail marketing?” And you didn’t let us down! We received 128 fantastic entries across our Facebook and Twitter pages. We noticed some common themes from the entries received, so we thought we’d share a snapshot of these as well as some…

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Royal Mail use neuroscience to prove how mail cuts through

Mail cuts through

Royal Mail have recently used neuroscience to measure mail’s effectiveness vs digital channels, and we think the results are fascinating. As a mailing house ourselves, we’re naturally strong advocates of mail marketing but this research further proves how effective this offline marketing channel really is. It highlights the pivotal role that mail can play to…

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We’re answering your Direct Mail and GDPR FAQs

Direct Mail and GDPR FAQs

Although GDPR came into play back in May 2018, there are still many questions surrounding the topic of direct mail and GDPR. Marketers want the answers to questions like…   “Can I send direct mail without consent post-GDPR?” “Should I introduce direct mail into my marketing plans? ”How do I prove it’s legitimate interest?”  …

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Direct Mail Marketing Best Practices 2019

Direct Mail Marketing Best Practices 2019

Planning on sending a direct mail campaign to your customers or prospects in 2019? Hold up! Before you do anything, take a look at our direct mail marketing best practices. Put this advice into practice to help you make the most of your next campaign. What works on you? If you work in direct mail…

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What exactly is direct mail marketing?

What is direct mail marketing

If you’re wondering, just what exactly is direct mail marketing, you’ve come to the right place! We’ve trawled the internet and collected various definitions of direct mail marketing, as well as sharing our own,  plus lots of extra information on direct mail. The definition of Direct Mail “Direct mail is a method of marketing which…

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Win a £150 voucher for the Leeds Grand Theatre!

RNB Group Competition

Throughout January we’re celebrating one of the things we know best, direct mail. We’ve been sharing lots of great content on the subject recently and will continue to do so throughout January and beyond! It’s also the focus of our latest social media competition. Here’s what you need to know… We’re offering one lucky winner…

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3 reasons why you shouldn’t ignore mail marketing

3 reasons why you shouldn't ignore direct mail

It’s been said in the past that mail marketing is dead but in a GDPR world it’s more alive than ever. We truly believe mail marketing is an awesome way to reach customers and prospects alike. And we think you’ll agree after reading our 3 reasons not to ignore mail marketing. Reason 1. Don’t underestimate…

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Jargon busting direct mail glossary

Direct Mail Glossary

Whether you’re familiar with direct mail or are completely brand new to it, it’s always handy to have a resource to guide you on direct mail terminology and jargon. That’s why we’ve created a handy glossary to capture every direct mail related term we could think of. After all, even for the seasoned direct mail…

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Last recommended posting dates for Christmas 2018

Last recommended posting dates for Christmas 2018

We’re here to help you avoid having too many of those last-minute moments over the Christmas period. Here are the last recommend posting dates to make sure your mail gets there in time for Christmas.   Date Service Tuesday 18th December     2nd Class Royal Mail Signed For® 2nd Class Thursday 20th December  …

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Royal Mail reveal 2018 digital Christmas stamp

Feeling the slightest bit festive yet? It may only be the beginning of November but there are only 7 more weeks till Christmas and we all know how fast this time of year goes. And even if you’re not feeling Christmassy just yet it’s becoming increasingly hard to avoid… The festive cups are back in…

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