No one can claim to be unaware of the changes to data protection law that came into effect on the 25 May 2018 as everyone’s inbox was filled daily by companies asking permission to keep in touch. Since so many rules have changed and there are restrictions on what marketing you can send and to whom, mail is now the easiest method of getting in touch with people, both current customer’s and new prospects.
Taken directly from the ICO website….
‘YOU WON’T NEED CONSENT FOR POSTAL MARKETING’
If you believe that the data you hold will be legitimately interested in hearing about what you have to offer then there is no problem at all in you reaching them by mail, and who wouldn’t want to hear about your great service, right?
Remember, that when people read mail:
0%rate it believable
0%feel valued and appreciated
0%act on direct mail immediately
0%feel a greater connection with your business
source: Royal Mail
These stats, coupled with the fact that mail is still acceptable post GDPR surely makes using mail for your direct marketing the safest and easiest option.
Of course, there are still things to be considered. It’s important to prove that you do have a legitimate interest in getting in touch with the people on your database. And it’s imperative that you tell people that they can opt out of hearing from you at any time. But these are very small hoops to jump through compared to the rules and regulations of email marketing.
TALK TO US
At RNB all our staff are fully skilled in the nuances of GDPR and will be more than happy to help advise further on how to make sure your campaign is fully compliant. Talk to us today on 0113 2100 055, or use our contact form, to discuss your campaign in more detail.
Our specialist Charity team can help with your campaigns. From VAT advice to help with the design of your pack, we're here to help with our knowledge and experience.
By having all services in-house for print and fulfilment, we can offer fast turnaround times for your urgent appeals.
92% of people read door drops delivered to their home* and 20% of door drops are shared with other members of the household* or referred back to when making a purchase.
Door drops do not use personal data so GDPR rules do not apply.
*Royal Mail MarketReach
Our Document Management solution can save your a lot of time and money.
If you're franking your mail you're paying too much for your postage. Talk to us today to find out how much you can save and how our robust end to end quality checking can ensure your letters are accuratley enclosed and despatched.