How to write a great brief for your direct mail campaign

How to write a great brief for your direct mail campaign

It’s so important to nail the brief for your direct mail campaign. It’ll keep your entire team or external agency focused and aiming towards the same goal as outlined in your brief. Without one the campaign will more than likely nosedive. The following points will...
8 examples of direct mail done right

8 examples of direct mail done right

Looking for direct mailspiration? Read on to discover 8 examples of direct mail done right. Coming up with a concept for your direct mail campaign can be a daunting task. Your campaign needs to get your audience talking and taking action when they discover your mailer...