Mail marketing rocks. OK, we admit, we do say that all the time but it really is a great way of reaching customers, clients and prospects alike.
But you don’t just have to take our word for it.
We think these 6 key takeaways from Royal Mail’s Neuro-Insight 2018 research, sums up nicely why you should never underestimate the power of mail marketing, and its ability to cut through the noise in a digital era.
1. Mail is remembered
Mail has a more powerful impact on long-term memory encoding – 35% stronger than social media and 49% stronger than email. (Source: Royal Mail MarketReach, Neuro-Insight, 2018)
2. Mail boosts other channels
Consumers who saw mail first had 30% more dwell time on social media ads.
Memory encoding to social media advertising was 44% higher when people had seen mail first. (Source: Royal Mail MarketReach, Neuro-Insight, 2018)
3. Mail engages
94% of mail is engaged with in some way (Source: JICMAIL).
4. Mail drives commercial actions
Long-term memory encoding is strongly linked to decision-making and purchase intent.
31% of addressed advertising mail results in a commercial action (Source: JICMAIL) .
5. Mail grabs attention
Mail’s physical attributes are clearly disruptive as part of a customer contact strategy. (Source: Royal Mail MarketReach, Neuro-Insight, 2018)
6. Mail works for all ages
50% of under 35s say they would like to receive more inspiring and exciting mail (Royal Mail MarketReach, Quadrangle 2016)
If you enjoyed this, we’d recommend giving our 3 reasons why you shouldn’t ignore mail marketing blog a read.
Talk to the specialists in mail marketing
We’re a professional direct mail and print services provider based in Leeds, West Yorkshire.
We have the know-how, equipment and resources to deliver on any direct mail campaign and do just that for a number of clients, big and small.
We offer fully integrated print and mailing solutions so we can handle every aspect for you.
Contact us today to see how we can help.
