Are you in need of business cards for your business or looking to redesign your existing ones?
This isn’t a task to be rushed. Your business card is an absolute essential in your business toolkit and it says a lot about you.
It’s more than often the first impression you will give and leave with a potential client.
So before you do anything, take a look at our list of things to consider when designing your business card. It could make the difference between you securing your next client or not.
When designing your business card, these are the factors you’ll need to consider:
The industry standard size for a business card is 85mm x 55mm. It’s the size that’ll fit comfortably in a wallet or cardholder.
But you may consider increasing or decreasing the size to give your business card that ‘edge’ and stand out ability. Think about it. Your card will most likely end up in a pile of other cards all vying for the attention of a potential client.
Switch from the default size and your card will literally stick out from the rest. This might work well for some businesses but keep the following in mind…
Too small and the business cards may get lost. Too big and the card might become a hindrance, ending up working its way into the rubbish.
Personally, we’d recommend sticking to the norm to increase the chances of your card being kept and used. There are plenty of other ways to stand out aside from size, our next point being one of them.
The design and layout of your business card is an opportunity to really showcase your creativity and brand. It’s important to stand out but it’s equally important to portray your brand identity through all the choices you make here.
There are several things you can take into consideration when determining the design of your business card. As a rule of thumb, keep it clean and simple.
Here are some of the questions you might ask yourself:
- How much are you willing to spend?
- Do you go landscape or portrait?
- What material do you use?
- Have you considered the weight and texture of card?
- What about the finishing touches such as an angled cut or altered corners?
- Need help with your design? Speak to us, we can help with that too!
Opt for at least 400gsm paper stock. This will ensure your business card has some weight and doesn’t feel cheap and flimsy. After all, who wants to give out that impression?
Looking for some business card design inspiration? Check out our beautiful business cards board on Pinterest.
First and foremost, your business cards content must be readable. Try a ‘less is more’ approach and focus in on the content that really matters to you and your business.
Don’t try to shoehorn in any sort of advertising message on your card – it’s not the right avenue for it and could take away from the cards primary purpose.
Ultimately you need all the important information in one place.
Consider including the following:
- Phone number
- Social handles
- A photo
- Website address
Don’t forget the flipside. You may decide to leave this blank but it’s also an opportunity for a business statement, logo, motto, quote, map, calendar, image etc. Basically whatever represents you best.
This one follows on nicely from content. We’re talking typography. Legibility is the number 1 factor here. Reading the information on your business card should never be a struggle.
You should ideally use the font from your brand guidelines for consistency and brand recognition. Try not to cram too much information on there as a larger font is going to be easier to read and more eye catching.
You may have various fonts for different aspects such as brand name, contact details, strapline etc. but try to avoid using more than 3 different fonts as things could start to look messy.
Introducing colour to your business card is a sure-fire way of getting noticed and incorporating more of your brand identity. But be careful in your colour choice as different colours can give off different impressions.
You can find a wealth of information on colour theory and psychology (take a look at this great article if you want to know more) but here’s a quick summary of colours and their associations:
- Red = passion, courage, happiness and celebration
- Pink = seduction, tenderness and romance
- Orange & yellow = optimism, warmth, joy and pleasure
- Green = vivacity, life, nature and wealth
- Blue = faithfulness, confidence and harmony
- Black = authority, power, solemnity and elegance
- White = cleanliness, fresh, impartiality and innocence
Considering a colour for your font? We’re going to sound like a stuck record here but colour is great as long as it doesn’t impair the readability.
We’re in the business of business cards
If you’re ready to print your business cards, speak to us. We have a wide range of finishes and lamination’s available to achieve a professional, well-designed business card. We’ll help you find the perfect finish to reflect your brands look and feel.