DATA

Clean, optimised data is essential to deliver a good ROI in Direct Mail.

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We place data security at the very core of our operation. As an ISO 27001 certified company, we are proud to lead the industry when it comes to compliance with the accreditations, memberships, standards and licences that we hold.

As well as processing and cleansing your existing data, we can provide new GDPR opted-in lists so you can target new customers/supporters either by location or clever data analysis to match demographics against your existing database.

We offer a FREE Data Health Check on EVERY mailing.

Check the number of duplicates, deceased/goneaway records and any house movers before using your data on your next campaign.

Get your FREE Data Health Check here

Data Processing

We know how much time, money and effort is wasted when direct mail is sent out incorrectly to people who have moved address or, sadly, passed away. We can remove deceased and goneaway records from your data to avoid the cause of stress for loved ones of the bereaved and end the wasteful practice of sending mail to a recipient who has moved away.

Our award-winning in-house data team work with complicated data briefs daily, skilfully managing lookup tables, cross-file matching and much more.

To transfer your files to us securely, we can provide an SFTP folder or API integration.

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WHAT ARE GEO-DEMOGRAPHIC PROFILING & MAPPING SERVICES?

Geo-mapping lets you take raw data and turn it into a map. Viewing the data in this context allows you to decide on the data that could otherwise take hours to analyse and interpret. Using this methodology, we enable you to build a highly targeted mailing address file.

WHY USE GEO-MAPPING FOR DIRECT MAIL?

Geo-mapping is a dynamic way of customising a piece of DM to drive engagement. For example, for a car showroom, you can show a dealership location on a map and how far away it might be from the recipient’s home address.

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DATA LIST PURCASE

We can procure GDPR opted-in B2C and B2B data files for your campaign – either for a completely ‘cold’ mailing or to boost the volume of your campaign to existing customers/supporters.

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