What is direct mail marketing

What exactly is direct mail marketing?

If you’re wondering, just what exactly is direct mail marketing, you’ve come to the right place!

We’ve trawled the internet and collected various definitions of direct mail marketing, as well as sharing our own,  plus lots of extra information on direct mail.

The definition of Direct Mail

“Direct mail is a method of marketing which involves companies sending advertising material directly to people who they think may be interested in their products.”

– Collins dictionary

 

“Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. to your prospects and/or current customers. It’s used in both B2C and B2B selling, although more commonly with consumers.”

– HubSpot

 

“Direct marketing method in which carefully targeted prospects (chosen on the basis of age, income, location, profession, buying pattern, etc.) are presented with custom tailored offers for goods or services via ordinary mail or email.

Marketing firms usually ‘rent’ lists of prospects from mailing list compiling firms who maintain a large inventory of names and addresses of prospects, divided into hundreds of categories and sub-categories.”

– Business Dictionary

 

“The activity in which companies or organisations write to people to try to persuade them to buy their product or give money, etc.”

– Cambridge dictionary

Our definition

We truly believe direct mail marketing is an awesome way of communicating with customers and prospects direct to their home or place of work.

Here’s a bit more information to get you clued up on the ins and outs of direct mail marketing:

Direct mail marketing presents itself in many different forms. Most commonly direct mail will be a postcard, brochure, letter, or catalogue.

Direct Mail Examples

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Direct mail marketing is an effective and profitable way to reach out to clients and prospects alike.

The important word in direct mail marketing is ‘direct’. The number one advantage of using direct mail advertising is that you know exactly who you’re communicating with. Having that level of detail on your audience means you can get the marketing message just right.

With direct mail marketing you can determine who will receive your message, when it will be delivered, how many people it will reach, how it looks and what it says.

For a more detailed breakdown of all things direct mail, take a look at our direct mail jargon busting glossary.

Talk to the specialists

We’re a professional mailing house and print services provider based in Leeds West Yorkshire. We have the know-how, equipment and resources to deliver on any direct mail campaign and do just that for a number of clients, big and small.

But it’s not just direct mail we can help you with. We offer fully integrated print and mailing solutions so we can handle every aspect for you.

If you’re franking your mail you’re paying too much for your postage. We offer bulk postage rates guaranteed to be cheaper than franking or stamps.

Contact us today to see how we can help.

Get a free quote